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Viewers can record themselves speaking as a Lego character and send it to friends. Packed to the brim with exciting features and content, an advanced filter could manifest as an interactive game, a branded shopping experience, an outdoor scavenger hunt–the possibilities are nearly endless.įor example, our recent LEGO Build Yourself filter turns viewers into one of several Lego Minifigures.

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If we are doing creative for a full campaign, this can also include campaign deliverables like social video, stills, and a range of additional content. We’ve found Instagram to be an especially powerful platform with our recent LEGO Build Yourself filter reaching 775k Impressions and over 100k Opens with no Paid Media.Īdvanced filters cost around $45,000 and take six or more weeks to complete. Intermediate filters run around $18,000 and take 3-5 weeks to complete. If your goal is to get something out to your audience quickly or to dip your toe in the Social AR waters before diving in head-first, a basic stylized experience can be quite effective at growing your brand. Remember that simple does not mean ineffective. This generally breaks down as follows: Basic Filtersīasic filters start around $5,000 and take 2-3 weeks to complete.

Impact (the impact, audience benefit, sharing, campaign).

Interaction (interaction points, intensity of interaction).

Innovation (the intensity of innovative features).

Creative (the aesthetic generation, research).

Storytelling (the level of immersion and intensity of emotional takeaway).

Generally speaking, Social AR filters take between two and six (or more) weeks to complete and cost between $5,000 – $45,000 depending on several factors: Prices and timing for custom Social AR projects can vary widely depending on the complexity of the project. How much does Social AR cost and h ow long does it take to create Social AR filters and lenses? What’s the difference between a filter and a lens?ĪR filters and AR lenses are the same thing Facebook and Instagram call them “filters” and Snapchat calls them “lenses.” Read more in our post, “Social Media Marketers: Here’s Why Augmented Reality Matters” Whether you are a social media marketer, a CMO, a brand advertiser, or anything in between, augmented reality should be on your radar. Why Should Social Augmented Reality Concern Us? In fact, The 2020 Sprout Social Index found that entertaining and creative content is among the top factors that make a brand’s social presence stand out. This makes Social AR both incredibly memorable and highly shareable, and therefore a great way to get your brand noticed and seen as being innovative. The AR object enters the real-world physical space of the user and the user feels as though they have lived through an experience. Trying on a pair of sneakers in AR, changing your hair color with an AR filter, seeing how your home would look in various paint colors, or with a new sofa in the living room–these are all experiences. If an alien landed in your living room, you would certainly remember it–and if you were able to snag a picture of it, you would certainly share it with your friends (and perhaps the authorities). This enables the user to view the digital AR layer as part of their immediate surroundings, whether at home or out and about. However, while broadcast AR (which is currently booming) is experienced via the television, social AR is experienced when looking at the real world through a phone camera while using a social media service, or through a pair of AR glasses.

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In other words, augmented reality superimposes a digital layer over the real world–very much like the yellow line of scrimmage the NFL has been superimposing on TV screens since 1998.

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If you have additional questions of your own, feel free to send them our way and we’ll do our best to answer them as we continue to build out this list.Īccording to Wikipedia, augmented reality is “an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.” Through these workshops, we have been fortunate enough to educate teams from several Fortune 500 companies, leading advertising agencies, mid-sized national brands, and venture-backed startups regarding the ways augmented reality can be implemented on various social networks (and on the web) as part of an integrated advertising or marketing campaign.Īlong the way, we’ve seen a pattern in the types of questions that are asked, so we decided to answer some of the most common questions here.

With many hailing augmented reality as the future of social media, it comes as no surprise that we’ve experienced a surge of interest in our free Social AR Workshops over the past couple of months.